Leadership Team

Loren Freid
Chief Executive Officer

In June 2008, Loren Freid joined the Alzheimer Society of York Region as its CEO. An entrepreneur and issue-driven public policy advocate, Loren’s values of human dignity, compassion, social responsibility, and community service are at the core of his executive leadership decisions.

Loren leads a team of dedicated professionals providing person-centered service excellence to alleviate the personal and social consequences of Alzheimer's disease and other dementias. He works in partnership with community stakeholders to expand and diversify programming, heighten awareness, and build a more integrated and sustainable health care system to meet the rising tide of dementia. Loren also secured the organization's first six-figure gift, and successfully used it as an incentive for matching gifts.

His dedication to positioning AS York to address the escalating prevalence of Alzheimer’s disease and other dementias across the Region has resulted in organizational growth and capacity to serve more individuals, providing quality and safe client and family-focussed care.

An advocate for dementia care and services, in 2015 Loren co-authored, “Dementia: The Common Thread in the IHSP-4 Fabric”, in response to the Central LHIN Draft Integrated Health Service Plan 4. In 2017, Loren was the Executive Lead on a collaboration of individual caregivers and organizations to create, “A Planning Framework for Improving Supports to Caregivers”. This newest effort will help healthcare and community service organizations to better meet the needs of caregivers who are looking after loved-ones at home.

Prior to joining the Alzheimer Society of York Region, Loren dedicated more than 20 years to alleviating hunger and poverty in Toronto as the founding Executive Director of the North York Harvest Food Bank. 

Loren holds an Honours B.A. in Political Science and History from the University of Toronto, a Degree in Classical Animation from Sheridan College, and completed the Advanced Health Leadership Executive Program at the Rotman School of Management.

Andrea Ubell, MSW RSW
Director, Programs & Client Services

Andrea Ubell is the Director, Programs and Client Services at the Alzheimer Society of York Region, where she is responsible for supervision of the Caregiver Support & Education program and the D.A.Y. Centre programs.  With her strong background in clinical social work, Andrea has been supporting families and individuals living with Alzheimer’s disease and other dementia's in York Region since 1992 through supportive counseling, support group facilitation, and education groups.  She has worked closely with the families to help them navigate through the disease process by advocating for services, linking to resources and assessing for respite day program services.  Her passion and commitment to easing the burden of Alzheimer's disease for those affected has earned her a number of awards.  Andrea has a Master degree in Social Work from Wilfred Laurier University, a Bachelor of Arts degree from Carlton University and post graduate certificates in gerontology and human services management.

Hannah Zhang
Director, Finance and Support Services

Hannah Zhang joined the Alzheimer Society York Region in January2018 as the Director of Finance and Support Service. Hannah provides leadership and direction to the management team and is responsible for the day-to-day management of the finance, information technology and administration. In addition, Hannah monitors and helps improve accounting, finance, IT and administrative systems and procedures.

Zhang has held senior management positions in the not-for-profit sector since 2011. She holds an honours bachelor degree of Commerce from Laurentian University and is currently pursuing her Chartered Professional Accountant (CPA) designation.

Last Updated: 02/22/2018