Business leaders step up to support people affected by dementia at Breakfast to Remember

Business and community leaders in Vancouver and Victoria play a significant role in changing the future of dementia in B.C. by supporting the Alzheimer Society of B.C.’s annual Breakfast to Remember fundraiser. The events generate funds to ensure the Society can continue to support people affected by dementia as well as enabling dementia research. This year, leaders in the Okanagan will have the same opportunity as their Vancouver and Victoria counterparts, with the inaugural Breakfast to Remember, presented by Valley Mitsubishi, being held in Kelowna in March 2020.

The investment by the business and health-care sectors in these events often includes a commitment to serve on the breakfast committees, which are comprised of leaders who have a desire to make change, and want to challenge others within their communities step up and do the same.

“Every family in Kelowna either knows someone or has a family member affected by dementia,” says Robert Cunningham (pictured above), Director of Sales for SGP Purchasing Partner Network in Western Canada and a member of the Kelowna organizing committee. “We should all be trying to support the cause.”

For Robert, the cause is particularly close to his heart. He has seen seven family members face dementia.

“At the end of the day we need to find a cure and we should be supporting those who are caring for someone or living with the disease,” Robert says. “I want to inspire more people get behind it.”

Among those who have been essential to the success of the event’s fundraising model is Floyd Murphy, chair of the Vancouver organizing committee and representative for its founding sponsor, Murrick Group. Floyd’s long history of volunteerism in Vancouver is driven by a desire to support charities doing important work – and those where he can have significant impact. Supporting Breakfast to Remember is the perfect fit.

“Every business has employees, customers and owners who are directly or indirectly affected by Alzheimer’s disease,” Murphy says. “Businesses bear a cost when they lose good people and when their employees who are caring for family members experience challenges. It is critical to create resources to support caregivers and ultimately find a treatment for this terrible illness.”

Stasia Hartley, Bayshore Home Health Area Director for Vancouver Island, was inspired to volunteer in Victoria after attending the first Breakfast in the city in 2013. Stasia, now the chair of Victoria’s organizing committee, sees the event as an opportunity to build a community of support around families facing dementia.

“When business owners learn more about how to build a dementia-friendly community, it has a positive impact throughout their network,” she says. “Whether it is their customers, clients or even their own employees, many employers are dealing with dementia. Workplaces that understand are the type of businesses employees want to work for and customers want to deal with. It is important that we all work together to care in this community.”

This year marks the ninth iteration of Breakfast to Remember in Vancouver and the seventh in Victoria, where Trillium Boutique Senior Living will once again present the event. The list of speakers is always impressive, and Kelowna is off to a great start, with soccer legend Bob Lenarduzzi delivering the keynote speech, alongside guest speaker Craig Burns, an advocate for people living with dementia.

To learn more about Breakfast to Remember, visit For tailored sponsorship opportunities in Victoria and Vancouver, contact Janet Hutzul at [email protected]. For opportunities in Kelowna, contact Magda Kapp at [email protected].

Click here to learn more about Breakfast to Remember in Victoria, presented by Trillium Boutique Senior Living
7 – 9 a.m. on Thursday, February 27, 2020
Fairmont Empress, 721 Government Street, Victoria

Click here to learn more about Breakfast to Remember in Vancouver
7 – 9 a.m. on Thursday, March 5, 2020
Fairmont Hotel Vancouver, 900 West Georgia Street, Vancouver

Click here to learn more about Breakfast to Remember in Kelowna, presented by Valley Mitsubishi
7 – 9 a.m. Tuesday, March 10, 2020
Coast Capri Hotel, 1171 Harvey Avenue, Kelowna


Last Updated: 12/20/2019