Vision and mission
Our mission is to alleviate the personal and social consequences of Alzheimer Disease and related dementias through family support, education, advocacy and support to research.
The “Forget Me Not” Flower – Symbol of the Alzheimer Society
The symbol of the Alzheimer Society is the Forget-Me-Not flower. It symbolizes memory loss—one of the symptoms of Alzheimer’s—and reminds us not to forget people living with the disease: those who have been diagnosed with it, and those who care for them.