Become a spokesperson

There are currently 747,000 Canadians with cognitive impairment including dementia, and the numbers are rising.1 The Alzheimer Society works with spokespeople from across the country to raise awareness of the disease.

Whether you are a person with dementia, a caregiver or family member, or a health-care professional dedicated to finding a cure, if you are passionate and want to help, becoming a spokesperson is a great way to help put dementia in the spotlight.

For example, you can share your experience to keep dementia top-of-mind during elections and health-care policy debates by speaking to political candidates and government decision-makers.

You can also share your experience with media to help people understand the personal impact of dementia.

Here’s what we look for in spokespeople:

  • People living with dementia, usually in the early stages
  • Different ages, gender and diverse backgrounds
  • Experience with public speaking or talking with media (we can help you gain that experience if you have not done it before)
  • Comfortable being on camera - taped or live
  • At ease with having your name in print (if not, a reporter will usually respect anonymity or use an alias)
  • Do not mind having your photo taken and published in print (and have signed a consent form)
  • Understand deadlines and are accessible on short notice

For help in becoming a spokesperson, email [email protected] or call your local Alzheimer Society today.

See also how to advocate


  1. A new way of looking at the impact of dementia in Canada. Alzheimer Society of Canada, 2012

Last Updated: 11/08/2017