Values and guiding principles

The values of the Alzheimer Society of Simcoe County are:

We treat all those with whom we come in contact, with dignity, compassion and respect.

We support the right of those we serve to make their own decisions.

We are committed to providing leadership in dementia care for our community and to continually improve the quality of our services.

We encourage creativity, innovation and excellence in all that we do.

We are committed to ongoing learning and sharing of our knowledge.

We are committed to working with our stakeholders to ensure responsiveness, coordination and synchronicity of services to address the needs of our community.

We are accountable to our members, funding organizations and donors for the management of the resources entrusted to us on behalf of our community.

We are committed to making our services available to all individuals affected by Alzheimer’s disease or a related dementia in our community.

Forget Me Not Symbol

The Alzheimer Society uses the Forget me Not flower as a symbol to represent memory loss, one of the symptoms of Alzheimer's disease.  It is also a reminder to remember people with Alzheimer's disease or other dementias and their caregivers.

The three flowers in the symbol represent the person with dementia, the caregiver and the Alzheimer Society.

Last Updated: 01/27/2020