World Alzheimer's Month 2018

world alzheimer's month every 3 seconds

World Alzheimer’s Month 2018


September 2018 will mark the seventh World Alzheimer’s Month campaign, an international campaign to raise dementia awareness and challenge stigma.

The primary objective of World Alzheimer’s Month is to reach out to as many countries as possible, showing the global impact of dementia and promoting dementia awareness and what we can do to help support those living with the disease.

Every 3 seconds someone in the world develops dementia

The theme for this year’s World Alzheimer’s Month campaign is Every 3 seconds. We’re encouraging people all around the world to understand the importance of recognising dementia as a disease and challenging the stigma that surrounds the condition.

By focusing on this statistic, we are emphasising the huge global impact of dementia world-wide. This ‘back to basics’ approach concentrates on awareness-raising, with a simple, easy to understand and impactful message, which is broad and adaptable to every country.

Alzheimer associations, groups and individuals around the world are encouraged to use this theme to focus their messages and campaigns on advocacy and public awareness with a packed month of activities including information provision, Memory Walks, fundraising events and media appearances.


Someone in the world develops dementia every three seconds.

There are over 50 million people living with dementia in 2018, and this is expected to increase to 152 million by 2050 if effective risk-reduction strategies are not implemented worldwide

Most people with dementia live in low and middle-income countries and the number in some regions is expected to increase by five times by 2050. The number of people living with dementia is expected to double in high income countries.

Dementia is now a $US trillion-dollar disease, and already exceeds the market value the world’s largest companies including Apple and Microsoft.

Risk reduction and diagnosis

Diagnosis of dementia is made too late. Earlier diagnosis is important to ensure that people living with dementia and their care partners can live as well as possible for longer, and access the support they need.

As few as one in ten individuals receive a diagnosis for dementia in low- and middle-income countries, and less than one in two individuals are diagnosed in high-income countries. More people living with dementia need access to a doctor who can provide a diagnosis and help to plan necessary support.

Risk reduction measures and earlier diagnosis of dementia could save governments money, by reducing the high cost of emergency and avoidable health interventions, improving care, and by increasing the effectiveness of social, community, and other care services.

Governments have an opportunity and a responsibility to dramatically increase awareness, detection and diagnosis of dementia, by meeting targets of the World Health Organization (WHO) global plan on dementia.

Earlier diagnosis has the power to change the perception of dementia, by illustrating that living as well as possible can be achieved with support, respect and access to services

Individuals diagnosed with dementia earlier have a unique opportunity to take part in dementia research, which may identify new treatments, help to find a cure or improve care.

Last Updated: 09/18/2018