Social with a Purpose


Social with a Purpose (formerly Coffee Break) is a a do-it-yourself fundraiser that promotes the importance of socializing, staying in touch, and building strong, positive relationships with your friends, family, and community.

Social with a purpose logo.

Register online to host a fundraiser

For more information contact Cassandra Best, Manager of Fund Development:

Bid on over 70 items in our online silent auction.

Win one of 5 amazing prizes in our raffle.  Tickets can be purchased online or through e-transfer!

What is Social with a Purpose?

Staying connected, even while staying physically apart.

As social distancing and physical isolation became a part of our daily routines, we began to understand the overwhelming feelings of loss and loneliness being separated from the community can bring us—feelings that people living with dementia experience in their normal, day-to-day lives.

At the Alzheimer Society, we strive to do everything we can to minimize those feelings of loneliness and isolation by providing people living with dementia and their care partners access to our social and recreation programming. We have continued to offer many of our programs and services virtually, but we need your help to continue. That’s why we created Social with a Purpose - a do-it-yourself fundraiser that promotes the importance of socializing, staying in touch, and building strong, positive relationships with your friends, family, and community.

Now more than ever, it is important to find new, creative ways to feel close to each other, even while staying physically apart.

From an online card game with friends, spicing up your Zoom meeting with a game of BINGO, or creating your own way to virtually get together with your friends and family, you can support people living with dementia by turning your virtual social gathering into a fundraiser!

How to Register

Have an idea and want to get started? Register your fundraiser and receive a customized web page with a unique link to help promote your event. Download our step-by-step guide on setting up an online Social with a Purpose event.

If you are thinking of hosting a virtual fundraiser but would like to brush up on your Zoom skills or are new to this platform we welcome you to register for one of our Zoom training sessions today!


If you would prefer to receive an offline kit instead please contact Cassandra Best at [email protected] or 905-687-6856 x556.

(New this year our 'offline' kits include one package of greeting cards featuring artwork by our clients so that you can help spread cheer by sending a card and encouraging friends and family to pay it forward by donating to the Alzheimer Society!)

When can I host a Social with a Purpose fundraiser?

Social with a Purpose runs from September to December. Some people decide to host it on or around September 21 which is World Alzheimer Awareness day, but you can choose to host your event at any time that is convenient for you.

Online Social Activities

Are you interested in hosting a Social with a Purpose but don’t know where to begin? We’ve got you covered with our easy to use Social with a Purpose digital activities! A few examples:

Our downloadable fundraising activities and resources will make planning your fundraiser that much easier!

Host a live education session on dementia with the Alzheimer Society

Perhaps you have been seen the effects of dementia on an individual or a family firsthand or you have seen others on this journey and you have wanted to help spread awareness or help but weren’t sure how. Host a virtual Social with a Purpose (formerly Coffee Break fundraiser) and invite your friends, family, colleagues, neighbours to connect, make a donation and learn about Alzheimer’s disease and other dementias.

Topics for this year:

  1. Dementia Question and Answer: Educators will answer our top 5 questions we get about dementia and then you can ask your own.
  2. Meaningful Activities to Keep your Brain Healthy: Educators will lead the group in interactive activities and provide information about keeping the brain healthy.
  3. Staying Safe in the Community: Educators will talk about what you or your organization can do to support persons living with dementia when they are engaging with your group or in the community.

Sessions are offered on Zoom. A minimum of 8 participants is preferred where possible (online sessions only at this time and as schedule allows)

To book an education session fundraiser contact Cassandra Best at [email protected] or 905-687-6856 x556.

Why Host a Social with a Purpose?

Every dollar raised by Social with a Purpose goes directly back to local programming for persons living with dementia and their care partners here in Niagara. None of our wellness or social programs are funded by the government. We rely on the support of our fundraising endeavours for approximately $500,000 annually.

You can make a difference with any amount raised. Here are some examples of what your generosity will provide. Your support during this time towards our greatest areas of need is deeply appreciated.

$30 – One person living with dementia who has lost their driver’s license can get to an essential appointment or run an errand locally with a taxi voucher.

$50 – Eight people living with dementia can attend our Virtual Respite Recreation Hour and enjoy fun and meaningful social interaction while caregivers take an hour break.

$75 – Five people living with dementia can attend a one and a half hour session of our Wellness program designed specifically for people living in the early stages of dementia to share experiences, and engage in fun health promoting activities in an inclusive and safe virtual environment.

$100 – Eight people living with dementia and their care partners can attend a two hour Brain Wave Café session. It is a fun social gathering designed to help participants be connected to their community, meet new friends and participate in brain healthy activities. It is facilitated by two professional staff members.

Check out all our virtual social and support options we offer our clients and the general community!


Thank you to our generous supporters! We are grateful to have the support of these community minded businesses!

I'm Here Homecare

Giant Tiger
Scott St., St. Catharines

J&L Flooring & Decor

Find out how you can advertise your business while making a significant impact to the community we serve - contact Cassandra Best at [email protected] or 905-687-6856 x556.

A word from our hosts

We asked some of our top hosts why they participated and what advice they would give! Here is what they had to say.

Advisory Group Coffee Break Testimonial

The ASNR Advisory Group has been a strong supporter of our Coffee Break campaign. This group of individuals living with dementia want to help fight the stigma of dementia. Read more about why the Advisory Group supports the Alzheimer Society.

ASNR Advisory group holding a coffee break banner
Shirley Dekker Testimonial

Shirley Dekker hosted her first Coffee Break in 2019. She loved how easy it was to organize, and enjoyed hosting her friends for coffee and chitchat! Read why Shirley chooses to support the Alzheimer Society.

Picture of Shirley Dekker
Wills Chevrolet Testimonial

Sarah Wills is carrying on a family tradition of hosting Coffee Breaks.  Learn why they starting supporting the Alzheimer Society, and how they put a special twist on their fundraising events!

Coffee Break table filled with treats

Online Programming

Many of our programs are now available virtually using the Zoom platform. See what's coming up and register online today!

Learn more
Senior woman on her laptop.


There are many different ways you can donate to the Alzheimer Society of Niagara Region - choose the one that's most convenient for you!

Learn more
Piggy bank with stacks of cash.