Change minds

Learn how you can help us raise awareness and fight stigma against dementia in Canada.

We need to take dementia out of the shadows.

“Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.” - Margaret Mead

Though dementia affects more than half a million Canadians, and one in five Canadians have experience caring for someone living with dementia, there is still a lack of awareness of the many issues that face people living with dementia, caregivers and families in Canada.

These issues include:

It is part of the Alzheimer Society's mission to alleviate the personal and social consequences of dementia. This mission is reflected in campaigns that share the voices of people living with the disease, advocate for changes at the government level and more.

In this section, learn about these campaigns to raise awareness of dementia and fight stigma – and how you can help!

Our Advisory Group of People with Lived Experience of Dementia

Our Advisory Group of People with Lived Experience of Dementia is a community of people who guide the Alzheimer Society of Canada. By drawing on their personal stories of living with or supporting people with dementia, our members can share their voices to change how dementia is understood and treated in Canada.

Learn more
Group of happy seniors in the park.

Dementia-Friendly Canada

By the end of the decade, almost one million Canadians will live with dementia. The impact of dementia is and will continue to be felt across all borders, sectors and cultures. We must act and build a dementia-friendly Canada now.

Learn more
A senior man living with dementia is being helped by a friendly retail worker.

Race and dementia

At the Alzheimer Society of Canada, we work to change the lives of those living with dementia. However, we need to do more to combat systemic oppression. Here is how we are changing.

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We're changing how we see, discuss and learn about race and dementia in Canada.

Canada's national dementia strategy

On June 17, 2019, the Government of Canada released the country’s first-ever national dementia strategy: A Dementia Strategy for Canada: Together We Aspire. On this page, learn more about the strategy, what it means for Canadians and why it needs to be fully funded.

Learn more
Your guide to Canada's national dementia strategy.

The Dementia Journey Survey

The Alzheimer Society of Canada, in partnership with the College of Family Physicians of Canada, is asking you to participate in this 5-minute survey to help us understand your experience with the care you receive from your family physician or other healthcare provider.

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#ilivewithdementia

Take a moment to hear the stories of people living with dementia, caregivers and families. You'll quickly see that it's not an "old person's disease." And it doesn't signal the end of a life. What's true is it happens in stages, but what is always constant is that there are still lives to be lived, dreams to pursue and people to love.

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My hope for the future is more care, compassion, and understanding.

Stigma against dementia

Stigma is one of the biggest barriers for people living with dementia to live fully with dignity and respect. Help us fight stigma by learning more about its effects and taking steps to reduce its impact.

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Marilyn Taylor talking