Alzheimer's Awareness Month


January is Alzheimer's Awareness Month in Canada. Learn what that means and how you can get involved.

January is Alzheimer's Awareness Month.

It's time to see dementia differently. Check out for useful information and resources to help you learn more and take action to end dementia stigma.

We've created a toolkit of materials to help you spread the word about #ilivewithdementia on social media and in your community. Get the toolkit.

What is Alzheimer's Awareness Month?

Each January, the Alzheimer Society supports and leads Canada's Alzheimer's Awareness Month.

During this month, we at the Society encourage organizations across Canada, and individuals like you, to learn more about dementia and its stark impact on Canadians.

In particular, we invite everyone to listen to the voices of Canadians unable to avoid the immediate realities of Alzheimer's disease and other dementias – from people living with dementia, to their families, to their caregivers, to their healthcare providers and more.

We also ask you to go one step further, and share what you've learned with people you know, such as your friends, family members and co-workers.

And while Alzheimer's Awareness Month may stop at the end of January, the experiences of people who live with dementia do not. As such, we ask you to take what you've learned during the month and continue to share it throughout the year.

By understanding what people living with dementia experience in their day-to-day-lives – their struggles, their successes and their hopes – together we can raise awareness of dementia throughout Canada.

Awareness is the first step to fighting stigma, reinforcing human rights and pushing for policy change, as well as other actions that can lift up Canadians living with dementia.

Please support Alzheimer's Awareness Month. It's an easy start to helping your fellow Canadians who are living with this serious disease.

Our current campaign: #ilivewithdementia

Our current nationwide campaign – "Yes. I live with dementia. Let me help you understand." – is sparking conversation among Canadians to see dementia differently.

Once again this year, we're letting the experts do the talking: people with lived experience of dementia. Our vibrant ambassadors are openly and honestly sharing their stories to show Canadians a pathway to understanding. After all, who better to educate the public about stigma against dementia than those who face it every day?

By highlighting the humanity that is part of every single person living with dementia, our campaign seeks to convert judgement into compassion and assumptions into understanding.

Throughout January and the remainder of the year, we invite Canadians to visit the campaign’s dedicated website to read and watch the compelling stories of people getting on with their life in spite of dementia, get tips on how to help end stigma and download other useful resources.

Seven ways you can support Alzheimer's Awareness Month

1. Visit our special website

Check out for useful information and resources to help you learn more and take action to end dementia stigma.

2. Read our ambassadors' stories

The best way to understand the impact of stigma is to hear it directly from people living with dementia. Meet some of the Canadians who have generously shared their stories.

3. Learn more about dementia and stigma

Misconceptions are often at the root of stigma. Find out about communication, behaviour, safety, and more. Learn about dementia.

There are ways you can actively reduce and eliminate stigma against people living with dementia. Here are seven to get you started.

4. Connect with your local Society

Find out what's going on your local Alzheimer Society, including how your local Society helps in your community and how you can get involved. Find your local Society.

5. Share what you've learned

We've created a toolkit of materials to help you spread the word about #ilivewithdementia on social media and in your community. Get the toolkit.

6. Become a national ambassador

If you have an experience where you or someone you know has faced stigma as a result of living with dementia, we encourage you to share your story – your voice may be featured in the next Alzheimer's Awareness Month or a similar campaign.

Learn more about sharing your experience, then write to us at [email protected].

7. Support our other campaigns

Besides Alzheimer's Awareness Month, the Alzheimer Society also supports people living with dementia assert their rights and fight stigma through the Canadian Charter of Rights for People with Dementia.

We also support the implementation of Canada's first-ever national dementia strategy that can systemically reduce stigma against dementia in Canada.

We're committed to taking a person-first approach to the Dementia-Friendly Canada project to ensure all Canadians living with dementia feel valued and empowered, that organizations be inclusive and accessible and that everyone uses their awareness of dementia to make changes, individually and as a society.

Learn more about these campaigns and others like it happening near you.