Manager, Communications

Application deadline:

(one-year contract)

View this posting as a downloadable, print-friendly PDF.

Reports to: Director, Marketing Solutions
Supervises: n/a

Job Summary

As a member of the Marketing team the Manager, Communications is responsible for developing, implementing, and evaluating communications, media and public relations plans in support of strategic and operating goals of the Alzheimer Society of Canada. Lead and develop a team of communications specialists in the creation and delivery of content to targeted audiences.

Essential Duties and Responsibilities:


  • Develop integrated communications strategies and standards in collaboration with internal teams and federation partners
  • Collaborate with ASC teams to deliver measurable impact and growth in communications with targeted audiences in support of strategic and annual plans related to brand, marketing, programs, research, fundraising and government relations
  • Supervises, coaches and directs the communications team in support of ASC’s communications objective, its mission, mandate and strategic plan.
  • Oversees the development of communications vehicles such as the annual report, accountability reports, newsletters, web content etc.
  • Identify strategic short-term and long-term opportunities across all communications channels (online and offline) to enhance and support society objectives and brand
  • Provides input to federation communications and counsel and support to federation societies
  • Prepares statements for internal and for external audiences on key issues surrounding the disease and the work of the Society
  • Oversees the editorial calendar
  • Oversee the development and management of communications budget and financial reports

Media and Public Relations

  • Develops national and international media strategies and proactively seeks media opportunities
  • Develop and implement national media campaigns in collaboration with counterparts in provincial societies
  • Responds to all general media inquiries and delegates this role as necessary depending on the nature of the inquiry
  • Recruits and manages internal and external spokespeople: ASC staff, caregivers, people living with dementia, scientific, medical and advocacy experts.
  • Trains/coaches senior leaders, staff and spokespeople for media interviews to ensure consistent corporate messaging and brand.
  • Cultivates and maintains a strong network of national media contacts
  • Recommends response to news items/issues including coordinating written statement/letters to the editor etc.
  • Ensures appropriate news stories, statements are shared with provincial Alzheimer Societies
  • Identify contentious or sensitive issues and contribute to reputation management

Job Qualifications


  • Post-secondary education (degree/diploma) in Public Relations, Media Relations, Corporate Communications, or Journalism, or relevant experience


  • Minimum five (5) years professional experience in Corporate Communications, Media Relations, Marketing or related field across online and offline media
  • Experience working within complex organizations with multiple stakeholders.
  • Strong record in project execution.
  • experience working in a highly matrixed organization
  • Equivalent combinations of education and experience will be considered.

Other Knowledge, Skills, Abilities or Certifications:

  • Excellent relationship building and stewardship skills.
  • Ability to work remotely with a diverse team, and multiple stakeholder groups nationwide.
  • Excellent service-oriented problem-solving skills, with high personal standard for service delivery.
  • Excellent software skills and proficiency Microsoft Office.
  • Knowledge of standards and best practices related to areas of responsibility.
  • Ability to support and enhance long term relationships with prospects, donors and senior level volunteers.
  • Ability to think and plan strategically in supporting new projects or enhancing existing initiatives.
  • Ability to communicate proficiently in French is an asset.
  • Knowledge of Alzheimer’s disease and related diseases is an asset.

Commitment to Equitable Recruitment

The Alzheimer Society welcomes those who have demonstrated a commitment to upholding the values of equity and social justice and we encourage applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Metis and Inuit peoples, Indigenous peoples of North America, Black and persons of colour, persons with disabilities, people living with dementia, care partners and those who identify as LGBTQ2S+.

We thank all who apply, but only those selected for an interview will be contacted.

Please submit your resume and cover letter to: [email protected]

Please include the ‘Job Title’ in the subject line.

Closing Date: August 6th, 2021

We thank all who apply, but only those selected for an interview will be contacted.