Introducing the Alzheimer Society of B.C.’s new Director of Resource Development, Cathryn France
The Society is pleased to announce that Cathryn France was recently appointed Director, Resource Development at the Alzheimer Society of B.C. Cathryn is responsible for leading the Society’s fundraising strategy to help bring us closer to our vision of a world without dementia. Her portfolio includes donor stewardship, major gifts, corporate partnerships and gift planning, as well as a robust and growing host of events, all supported by an engaged team of professional fundraisers. Since joining the Society, she has played a key role in both our Breakfast to Remember and the Investors Group Walk for Alzheimer’s events. Funds raised enable our work in support of an immediate vision of a dementia-friendly province, where people affected by dementia are welcomed, supported and included.
Cathryn brings with her a wealth of knowledge from the YMCA of Greater Vancouver, where she spent the last eight years in various senior roles, including most recently as Director of Fund Development. In this position she oversaw major gifts, planned giving, corporate and foundation grants, sponsorships, events and stewardship programs. Cathryn's expertise in fund development complements her ability to build relationships with donors, volunteers and the families they support.
Rooted in an education in communications and publishing, Cathryn’s career has evolved from publishing to international education management and development, on to her recent roles in fund development. Her passion is in sharing the stories of the families connected to her work within charities in B.C. and her commitment to the work of the Alzheimer Society of B.C. is underscored by her personal experience with the disease through her father’s journey with dementia.
“My father lived with dementia at a time when there were few supports and I know how hard it can be for everyone involved,” Cathryn says. “The Alzheimer Society of B.C. is poised to provide critical support to more families and communities, helping them navigate the dementia journey with compassion, grace and dignity. I’m excited to join the incredible team at the Society to help move the needle on this cause.”
Cathryn takes on the mission with a great sense of urgency. For her, the Society’s work in creating dementia-friendly communities has never been more important as the population ages and Alzheimer’s disease and other dementias become more prevalent.
“We’re committed to caring for British Columbians affected by dementia, through our programs and services, research activities and advocacy to break stigma and build a dementia-friendly society,” says Alzheimer Society of B.C. CEO Maria Howard. “We’re pleased to welcome Cathryn, who plays a key role in allowing us to continue this mission – both as Director of Resource Development, and someone invested in connecting with the people the Alzheimer Society of B.C. supports.”
Cathryn has a variety of personal interests, including playing the banjo in a Sunday folk band and organic gardening.