Alzheimer Awareness Month: Spreading the word about the 72 percent

January is Alzheimer Awareness Month in Canada and this year, Alzheimer Societies across the country are encouraging Canadians to think about the 72%. 

Who are the 72%? You may not realize it, but women represent 72% of all Canadians living with Alzheimer’s disease. That’s because women live longer than men so there are more of them with this form of dementia, and age continues to be a significant risk factor. 

Who are these women? They’re our mothers, wives, sisters, grandmothers, or friends – maybe even you. 

Our campaign has struck a chord and is gaining media traction across Canada.

  • Check out the videos and articles published by Global News, CTV News and Canadian Press.
  • Watch Canada AM’s Living with Alzheimer’s, a four-part series airing January 19-22, featuring Canadian perspectives on the medical and social impact of the disease and why it’s important we need a national dementia strategy.
  • See our Public Service Announcement on our YouTube channel and look for it on Shaw media channels throughout the month. 
Alzheimer Awareness 2015

Do you think memory loss is the only warning sign of Alzheimer’s disease and other dementias? That’s what most people believe but there are nine other signs which are often misunderstood or ignored. Recognizing the signs as soon as possible is critical for getting the treatment and support you need to live well with the disease and start planning for the future. 

Check out our warning signs slide show at or download it as a PDF. Whatever you do, share the signs with your family and friends. You can also help spread the word about the 72% by

  • reading some of the personal and inspiring stories of Canadians touched by Alzheimer’s disease and sharing your own. 
  • following us on Facebook and Twitter for all the latest news throughout the month and tweet #the72percent. 

If you would like to help in other ways or have anything to say about our campaign, let us know. 

The 72% campaign is proudly supported by the KPMG Foundation

Last Updated: 11/08/2017