Our Mission, Vision and Values

Our mission, vision and values guide the important work of the Alzheimer Society of Simcoe County.

Care Worker and Senior Woman

Mission and Vision

Our Mission

To improve the quality of life of persons living with dementia, and care partners, through the provision of support services, education, social programs, and research support.

Our Vision

Persons living with Alzheimer's disease and other dementias, and their care partners, live well and thrive in their community.

Our Values: We C.A.R.E.


We work cooperatively together with clients, staff, volunteers and other stakeholders to achieve the organization's vision, mission and objectives.

We seek inputs and feedback to improve our programs and services.


We take responsibility for, and ownership of, our important work.

We act with integrity, honesty and transparency.


We interact with everyone with courtesy, dignity, appreciation and compassion.

We value diversity and inclusion.


We strive to continuously improve.

We aim to achieve the highest quality performance.

Forget Me Not symbol

The Alzheimer Society uses the Forget me Not flower as a symbol to represent memory loss, one of the symptoms of Alzheimer's disease. It is also a reminder to remember people with Alzheimer's disease or other dementias and their care partners.

The three flowers in the symbol represent the person with dementia, the care partner and the Alzheimer Society.