Change minds

Learn how you can help us raise awareness and fight stigma against dementia in Canada.

National dementia ambassador Amy: "We need to take dementia out of the shadows."

“Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.” - Margaret Mead

Though dementia affects more than half a million Canadians, and one in five Canadians have experience caring for someone living with dementia, there is still a lack of awareness of the many issues that face people living with dementia, caregivers and families in Canada.

These issues include:

  • Stigmatizing attitudes against dementia that misrepresent the realities of the disease and diminish the experiences of people living with dementia, families and caregivers;
  • A crisis in Canada's healthcare system, where many long-term care homes and hospitals are not equipped to meet the needs of Canadians living with dementia; and
  • Many systemic policies that directly affect people living with dementia are created and followed without their unique input and insight.

It is part of the Alzheimer Society's mission to alleviate the personal and social consequences of dementia. This mission is reflected in campaigns that share the voices of people living with the disease, advocate for changes at the government level and more.

In this section, learn about these campaigns to raise awareness of dementia and fight stigma – and how you can help!

Canada's national dementia strategy

On June 17, 2019, the Government of Canada released the country’s first-ever national dementia strategy: A Dementia Strategy for Canada: Together We Aspire. On this page, learn more about the strategy, what it means for Canadians and why it needs to be fully funded.

Learn more

Stigma against dementia

Stigma is one of the biggest barriers for people living with dementia to live fully with dignity and respect. Help us fight stigma by learning more about its effects and taking steps to reduce its impact.

Learn more