Our Values

Our Values

We Are Person-Centred. We recognize a person's individuality, their personal story and personality. We engage in active listening, demonstrate respect in all interactions, and take an individualized approach with each and every person we encounter. 

We Believe in the Power of all Communities. We believe in investing in, building up, and creating new communities of support. Our programs strengthen communities, and create a sense of community for those impacted by dementia.     

We Focus on Quality. We provide exceptional programs resulting from continual evaluation, meaningful engagement, and make evidence-based decisions. We do this to ensure that we are providing the highest quality services and programs and the most effective use of every donor dollar.

We are Pioneers and Trailblazers. We show up. We amplify the voices of those living the journey. We do what is right, and act with integrity. We lead through innovation and challenge the status quo. We embrace “out-of-the-box-thinking” and are open to change.

Support is the core of what we do. We make a difference every day. We constantly push ourselves to be the best, we are solution-focused, and we make an impact through our unique team talents, contagious passion, and hard work. 


Forget Me Not Symbol

The Alzheimer Society uses the Forget Me Not flower as a symbol to represent memory loss, one of the symptoms of Alzheimer’s disease. It is also a reminder to remember people with Alzheimer’s disease and other dementias and their caregivers.

The three flowers in the symbol represent the person with dementia, the caregiver, and the Alzheimer Society.

Last Updated: 07/25/2019