Privacy Policy

A Guide to the Collection, Use and Sharing of Your Personal Health Information

Privacy Policy

The Alzheimer Society is committed to protecting individual privacy and the confidentiality of the personal health information it holds. Read more about our practices regarding the collection and use of your personal health information (PHI). 


Your health record includes information relevant to your health including your date of birth, contact information, health history, family health history, details of your physical and mental health, record of your visits, the care and support you received during those visits, results from tests and procedures, and information from other health care providers.

Your record is our property, but the information belongs to you.

With limited exceptions, you have the right to access the health information we hold about you, whether in the health record or elsewhere.

You can request a copy of your record. If you wish to view the original record, one of our staff members must be present. If you need a copy of your health record, please contact our Privacy Officer or ask a Society personnel who will explain the process. In rare situations, you may be denied access to some or all of your records (with any such denial being in accordance with applicable law).

We try to keep your record accurate and up-to-date. Please let us know if you disagree with what is recorded, and in most cases, we will be able to make the change; otherwise, we will ask you to write a statement of disagreement, and we will attach that statement to your record.


We collect, use and disclose (meaning share) your health information to:

  • Treat and care for you
  • Provide services to you
  • Provide appointment or preventative care reminders to you and/or send client surveys to you
  • Update you of upcoming events, activities and programs
  • Coordinate your care with your other health care providers including through shared electronic health information systems such as Ontario Health Teams, Ontario Laboratory Information Systems (OLIS), HealthLinks, Connecting Ontario, AlayaCare, and local, regional and provincial programs
  • Deliver and evaluate our programs
  • Plan, administer and manage our internal operations
  • Be paid or process, monitor, verify or reimburse claims for payment
  • Conduct risk management, error management and quality improvement activities
  • Educate our staff and students
  • Dispose of your information
  • Seek your consent (or consent of a substitute decision-maker) where appropriate
  • Respond to or initiate proceedings
  • Conduct research (subject to certain rules)
  • Compile statistics
  • Allow for the analysis, administration and management of the health system
  • Comply with legal and regulatory requirements
  • Fulfill other purposes permitted or required by law

Our collection, use and disclosure (sharing) of your personal health information is done in accordance with Ontario law.


You have a right to make choices and control how your health information is collected, used, and disclosed, subject to some limits.

You may make your own decisions if you are “capable”. Your health care provider will decide if you are capable based on a test the law sets out. You may be capable of making some information privacy decisions and not others. If you are not capable – you will have a substitute decision-maker who will make your information decisions for you. Who can act as a substitute decision-maker and what they have to do is also set out in law.

We assume that when you come to have health care from us, you have given us your
permission (your consent) to use your information, unless you tell us otherwise. We may also collect, use and share your health information in order to talk with other health care providers about your care unless you tell us you do not want us to do so.
You have the right to ask that we not share some or all of your health records with one or more of our team members or ask us not to share your health record with one or more of your external healthcare providers (such as a specialist). This is known as asking for a “lockbox”. If you would like to know more, please ask us for a copy of our “Client Lockbox Information Brochure: How to Restrict Access to your Health Record”. If you request restrictions on the use of and disclosure of your health record, a member of our team will explain your choices and the potential repercussions for those options.

There are other cases where we are not allowed to assume we have your permission to share information. We may need permission to communicate with any family members or friends with whom you would like us to share information about your health (unless someone is your substitute decision-maker). For example, we will also need your permission to give your health information to your insurance company. If you have questions, we can explain this to you.

When we require and ask for your permission, you may choose to say no. If you say yes, you may change your mind at any time. Once you say no, we will no longer share your information unless you say so. Your choice to say no may be subject to some limits.

BUT there are cases where we may collect, use or share your health information without your permission, as permitted or required by law. For example, we do not require your permission to use your information for billing, risk management or error management, and quality improvement purposes. We also do not need your permission to share your health information to keep you or someone else safe this is to eliminate or reduce a significant risk of serious bodily harm; or to meet reporting obligations under other laws such as for the health protection of communicable diseases, child safety or safe driving.


Everyone here is bound by confidentiality. We have to protect your information from loss or theft and make sure no one looks at it or does anything with your information if they are not involved with your care or allowed as part of their job. If there is a privacy breach, we will tell you (and we are required by law to tell you).


With limited exceptions, you have the right to access the health information we hold about you.

You have a right to ask for a correction to your record if you believe the information is inaccurate or incomplete.


If you would like a copy of our Privacy Policy, please get in touch with the office.

We encourage you to contact us with any questions or concerns you might have about our privacy practices. You can reach our Privacy Officer at:

Alzheimer Society of Muskoka
440 Ecclestone Drive, Unit 17A
Bracebridge, ON
P1L 1Z6

Phone: 705-645-5621 extension 101

If, after contacting us, you feel that your concerns have not been addressed to your satisfaction, you have the right to complain to the Information and Privacy Commissioner of Ontario. The Commissioner can be reached at:

Information and Privacy Commissioner of Ontario
2 Bloor Street East, Suite 1400
Toronto, Ontario
M4W 1A8
Tel: 1-800-387-0073
Fax: 1-416-325-9195

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The Alzheimer Society of Muskoka is dedicated to improving the quality of life for individuals living in Muskoka and Parry Sound with Alzheimer's disease and other dementias.

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