Alzheimer's Awareness Month

January is Alzheimer's Awareness Month in Canada. Learn what that means and how you can get involved.

Community Changes Everything

What is Alzheimer's Awareness Month?

Each January, the Alzheimer Society supports and leads Canada's Alzheimer's Awareness Month.

During this month, we at the Society encourage organizations across Canada, and individuals like you, to learn more about dementia and its stark impact on Canadians.

And while Alzheimer's Awareness Month may stop at the end of January, the experiences of people who live with dementia do not. As such, we ask you to take what you've learned during the month and continue to share it throughout the year.

By understanding what people living with dementia experience in their day-to-day-lives – their struggles, their successes and their hopes – together we can raise awareness of dementia throughout Canada.

Awareness is the first step to fighting stigmareinforcing human rights and pushing for policy change, as well as other actions that can lift up Canadians living with dementia.

Please support Alzheimer's Awareness Month. It's an easy start to helping your fellow Canadians who are living with this serious disease.

For this year’s theme, we are pleased to announce a nation-wide campaign reminding people that the Alzheimer Society is the First Link® to Support, Knowledge and Community.

What is First Link®?

When a person is diagnosed with dementia, the Alzheimer Society is the first place to turn – and First Link® is the connection to support, care, knowledge, expertise, and referrals. 

First Link® is the Alzheimer Society program offering approved services and information to those living with Alzheimer’s or other dementias, and caregivers. It encompasses the areas of Risk Reduction, Education, Living Well with the Disease, Community, Research, and Advocacy; an umbrella that brings together all aspects of the care and management of dementia in Canada. 

With more than half a million Canadians living with dementia today, a number expected to reach almost one million in 10 years, the Alzheimer Society is continuing to enhance its support amongst people living with dementia to meet their needs early in, and throughout, their journey.

The goal of First Link® is to ensure a user of the services has the right support and information, from the time of an initial diagnosis and throughout the progression of the disease.

  • By connecting with First Link®, a user will have access to all the services available in their local area.
  • There are a variety of different programs and services administered at the local level of societies across the country.
  • Such services include counselling support and a better understanding of the different healthcare options in a specific province and Society, Staff will provide the appropriate access to the right services during the different stages of the disease.

Learn more about how First Link® can help people living with dementia.

Eight ways you can support Alzheimer’s Awareness

1. Support this year’s campaign 

On Social Media

Help us spread the word! You can download our Community Toolkit for this year’s Alzheimer Awareness Month, highlighting First Link®. It has all the information you need to support Alzheimer’s Awareness Month, including suggested text for posting about the campaign on social media and accompanying images.

First Link Community Toolkit (PDF)

You can follow and tag the Alzheimer Society of Alberta and Northwest Territories on Facebook, Instagram and Twitter! 

Thank you for your support - the more visibility we have, the more people living with dementia we can reach.

Other Resources to Share

2. Connect with your local Society

One of the central themes to this year’s campaign is Community. We encourage you to find out what's going on at your local Alzheimer Society, including how your Society is helping your community and how you can get involved.

Find your local office today.

3. Visit

Visit for more information on the First Link® program and supports available.

4. Donate to your local Society

Our services are offered free of charge thanks to the generosity of our donors. Donate today to make a difference in the lives of individuals and families affected by dementia. 

5. Learn more about dementia

Another theme this year is Knowledge. Learning more about dementia through the Alzheimer Society’s many resources can, as one example, help someone identify the warning signs of dementia and get them an early diagnosis, leading to that person getting the help and support they need earlier.

A little learning can make all the difference in helping someone live as well with dementia as possible.

6. Listen to the stories of people with lived experience

The best way to understand the impact of dementia, and the need for further help and support, is to hear directly from people with lived experience of it.

Over the next little while, the Alzheimer Society will be publishing more stories from people living with dementia, caregivers and researchers alike. We encourage you to read and share them among people you know. Perhaps there is someone who will want to share their story as well!

7. Become a Member of the Alzheimer Society of Alberta and Northwest Territories

Consistent with our values the Alzheimer Society of Alberta and Northwest Territories (AS AB/NT) is dedicated to collaborating across our communities and amplifying the voices of people with lived experience to maximize our impact. We believe a vibrant membership base is a strong foundation for the organization.

Learn more about membership and how to join us.

8. Support our other initiatives to raise awareness

Learn more about these initiatives and others like it happening near you.

Dealing with Dementia Vignettes

As part of our January Awareness 2022 campaign in Alberta and the Northwest Territories, we developed a series of vignettes with Global Edmonton.

*Text to Donate option listed in videos will no longer be available after February 28, 2022.

These videos were made possible, in part, by a generous sponsorship provided by Biogen.