Support for South Asian communities


We provide culturally-specific support for South Asian communities across B.C. in Punjabi and English.

An elderly couple with the husband putting his arm around his wife, posing together in front of trees.

For more information, please call the First Link® Dementia Helpline at 1-800-936-6033 (English) or 1-833-674-5003 (Punjabi).

First Link Dementia Helpline

The First Link® Dementia Helpline is a resource for people living with dementia, caregivers, friends, health-care professionals or anyone with questions about dementia or memory loss. Get in touch with the Helpline, available Monday to Friday:

  • English at 1-833-674-5003 (9 a.m. to 8 p.m.)
  • Punjabi at 1-833-674-5003 (9 a.m. to 4 p.m.)
  • Cantonese or Mandarin at 1-833-674-5007 (9 a.m. to 4 p.m.)


We have a range of recorded dementia education webinars in Punjabi that are available anytime. Two of these video series, “Dementia friends” and “Getting to know dementia” are online at, and more videos will be added over the coming months.

Punjabi service drop-in

Our Punjabi service drop-in is an opportunity to ask questions and gather information on a variety of topics concerning dementia. Meet with an Alzheimer Society of B.C. Support and Education Coordinator to learn about the resources available while sharing common experiences with others.

Please note, due to COVID-19 we have suspended the Society's in-person activities for the next while - including our Punjabi service drop-in. In the meantime, for information about support groups in your area, please contact the First Link® Dementia Helpline see the First Link Bulletin for a list of upcoming dementia education and support programs in your community once they resume.

Find support in B.C.

First Link® dementia support connects people living with dementia and their care partners to support services, education and information as early as possible after diagnosis and throughout the progression of the disease.

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Support groups

Dementia can leave those with the disease and their care partners feeling isolated. However, you are not alone. There are other people to share the journey with you. Learn about the Family Caregiver and Early Stage support groups we offer across B.C.

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Learn about dementia from anywhere by participating in one of our live webinars – all you need is a computer, tablet or phone!

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