From inspiration to action: Breakfast to Remember Vancouver was a success thanks to you!

On the morning of March 6, 2025, the Fairmont Waterfront Hotel in Vancouver came alive with purpose as we hosted Breakfast to Remember, our annual fundraiser presented by founding sponsor Murrick Group. More than 200 business leaders gathered to support a vital cause—raising awareness about dementia while generating crucial funds to help those affected. It was a morning of inspiration, connection, and commitment to building a more dementia-friendly future.

The room was filled with emotion as guests listened to impassioned speakers share their personal connections to dementia. B.C. Seniors Advocate Dan Levitt challenged the audience to rethink ageing and dementia, urging them to break down the barriers of ageism. Researcher Dr. Teresa Liu-Ambrose inspired the crowd with her research on how exercise benefits cognitive health, while filmmaker Trish Neufeld spoke of her film, which offered a poignant glimpse into the caregiving journey. Donald P. Hayes, CEO of Vestis Fashion Group, moved the audience with his personal story of how dementia has affected his family and the workplace, illustrating the challenges that employees face when navigating caregiving responsibilities.  

"Business and community leaders have the power to help shape the future of dementia in B.C. Seeing a room full of passionate supporters at Breakfast to Remember is truly inspiring," says Alzheimer Society of B.C. Chief Development Officer Cathryn France. "These events go beyond raising vital funds—they ignite conversations that challenge stigma and pave the way for a more dementia-friendly province."

Among the many dedicated supporters in the room was Floyd Murphy, CEO of Murrick Group and a long-time champion of Breakfast to Remember. For Floyd, dementia is both a personal and professional reality.  

“My father and seven sisters were all diagnosed with dementia. Several of them lived with the condition for decades,” says Floyd. “My ‘day job’ as a financial planner focused on clients approaching retirement or who are already retired, I deal with the Alzheimer’s disease ‘crisis’ every day.”

When asked why Murrick Group remains deeply committed to supporting the event, Floyd, speaks from his own experience when his family faced a crisis. “As someone who benefited from community support as a teenager when our family home was destroyed by fire with no insurance, I am a firm believer that we should share some of our good luck with our community,” said Floyd. “In our case, supporting the work of the Alzheimer Society of B.C. is one way we can help make a difference.”

It's not too late to make a difference! Your donation helps fund vital programs and services for people living with dementia and their families. Whether or not you attended Breakfast to Remember, you still have the power to play a role in changing the future of dementia care in B.C. Join us in creating a more dementia-friendly community.